The COVID-19 pandemic seems like a rolling ball of fire that is covering millions with its blazing flame and spread of the virus. India’s struggle with the deadly virus continues as it just experienced a dangerous second wave and is taking precautions to stop a potential third wave if cases resume surging in the upcoming time. During the different anomalies faced in the crisis, the predominant aspect of dealing with inefficient resources has grabbed everyone’s attention and resulted in unity from fellow citizens, leading organizations, small and medium-based businesses, growing brands, and more.
The Big Social Help
Social Media has become a game-changer this COVID-19 season, it has not only unleashed its powerful presence but also certainly made everyone realize the right way to leverage it. With the help of social media, small, medium to large scale audiences have come together to provide relief to patients. With the help of Instagram, Facebook, Twitter, and more social media platforms, posts were created and awareness was raised for COVID-19. Most brands and organizations asked for help via stories, videos, posts, and more for plasma donors, oxygen concentrators, ICU beds, COVID-19 medicines, and overall help. The leading names from respective fraternities came forward to raise potential funds and fight this battle. The extent to which social media has helped us is phenomenal and if continued to use it in the right way, it will have far more benefits to explore.
Amazon, one of the biggest and largest companies worldwide, gave a helping hand to donate 10,000 oxygen concentrators to India. Sundar Pichai, CEO at Google has announced that the company looks forward to donating a relief fund worth Rs. 135 crores to UNICEF and the non-profit organization GiveIndia. With the help of these funds, medical supplies, necessary resources for high-risk communities, and grants to help spread critical information about the virus have been made. Also, the CEO of Microsoft, Satya Nadella said that the company will help fight this COVID-19 battle with its voice, technology, and resources.
The FMCG giant, P&G announced that it will contribute towards the vaccination drive of lakhs of citizens by pledging Rs. 50 crore in partnership with the local departments and Government of India. With its support to the many communities, the brand is helping with the donation of products, masks, and sanitizers, aid to COVID-19 frontline and essential workers to end the spread of coronavirus. One more FMCG giant, Amway is donating Rs.7.50 crores to support the COVID-19 relief assistance.
This donation amount has helped in the arrangement of COVID-19 resources such as ventilators, oxygen concentrators, safety, and hygiene measures among others. Also, many leading FMCG brands have donated a large sum of money, helping the medical sector and government authorities in these difficult times.
The big delivery platforms like Zomato and Dunzo have assured to help India to survive this crucial phase. The food tech platforms like Zomato and its NGO Zomato Feeding India have an exclusive priority delivery feature for COVID-19 emergencies, including oxygen, and also aim to raise Rs. 50 crore. Another leading payment platform Paytm aims to raise Rs. 10 crores to donate to healthcare institutes across the country and has also sourced different sizes of oxygen concentrators.
CRED’s Founder Kunal Shah has announced sourcing 1 billion litres of oxygen for India in association with NGO Milaap, every 10,000 CRED coin will go towards 1,000 litres of oxygen. CoinDCX is an Indian cryptocurrency exchange platform that allows donating cryptocurrencies to help for COVID-19 relief aid.
Major brands worldwide have helped India to tackle the second wave, some of the international mobile brands like OnePlus, Vivo, and Xiaomi have also assisted and played their significant role for India. They have donated relief funds and helped via their respective social media platforms to ease the burden on the Indian Healthcare Sector. The Walt Disney Company and Star India have also provided financial support of Rs. 50 crore towards the ongoing COVID-19 second wave crisis in India.
One of India’s most prestigious brands – Tata group, announced the importation of 24 cryogenic containers to transport liquid oxygen for the oxygen shortage experienced during the second wave in the country. Also, its subsidiaries like Tata Steel are supplying 200-300 tons of liquid medical oxygen to various state hospitals and governments.
The Honda India Foundation has planned to set up temporary COVID-19 Care Isolation centres along with Oxygen Production Plants. Also, the Reliance industry is donating 100 tonnes of oxygen to adversely affected COVID-19 states in India.
The effects of this wave have been devastating and continue to linger in the air as time passes. Hence, the government has been following strict lockdown measures and imposing various rules and regulations regarding social distancing, quarantine, and travel. Be it any sort of help, many organizations and brands have done their bit by providing ration to families, supporting the treatment costs for patients, creating help centres, becoming volunteers, and more to accelerate the COVID-19 relief work for the country. Also, the healthcare sector has gone above and beyond to help India fight this coronavirus pandemic.